If the Wardrobe Had a Draft!
My name is Stefan Svanberg and I am one of the executive board members of BCFC (or Boston College Fashion Club)! I have a question for everyone: If you only had three brands to choose from — for the rest of your life — what would you choose?
Here are some of my favorite brands, and potentially the three brands I would wear for the rest of my life. (This is mainly tailored towards menswear.)
Carhartt
I am honestly a Carhartt warrior. I stand by them; I love them. I think everything about this brand is very functional, cool to style, and most importantly, kind of diverse. Mainly functioning around the concept of “workwear,” throughout the past years, Carhartt has done a great job to branch out to different fashion needs. The pieces are durable, practical, and made to last, which makes them perfect for everyday wear—not just for work, but for life. But beyond utility, Carhartt has evolved into something much bigger. It’s no longer just about traditional workwear; it’s now a cultural staple that balances ruggedness with effortless style. Over the past few years, the brand has done an incredible job of bridging the gap between utility and fashion.
Whether it’s the original line or the WIP (Work In Progress) collection, Carhartt has managed to stay true to its blue-collar roots while expanding into streetwear, skate, and lifestyle scenes. It’s impressive how the same jacket that someone wears on a construction site could also show up in a New York fashion shoot or at a Berlin warehouse party. That kind of versatility is rare. What I really admire is how diverse and inclusive the brand feels—there’s a certain universality in Carhartt. It’s worn by people of all different backgrounds, professions, and styles. It’s embraced by creatives, skaters, tradespeople, students—everyone.
That speaks volumes about the brand’s ability to adapt without losing its identity. To me, Carhartt is more than clothing; it’s a statement of authenticity, hard work, and understated confidence. It’s functional, cool, and effortlessly real—and that’s why I’ll always stand by it.
Supreme
Supreme, to me, has always been more than the red box‑logo hoodie that flashes across Instagram feeds. It started as a downtown skate shop and somehow morphed into a global playground for design—a brand that can swing from heavyweight work jackets to silky rayon shirts, from basic ankle socks to a limited‑run Airstream trailer, all without ever losing its edge. Every week, Supreme releases a new piece on Thursday morning: one week you might find a perfectly cut pair of chinos, the next a set of Baccarat crystal ashtrays, and the week after that a pack of nunchucks. Supreme treats everyday objects—money guns, tape measures, director’s chairs—with the same reverence it gives to leather varsity jackets or a fresh Nike collab. Supreme is definitely one of my favorite brands because it is affordable to some extent and they do have very interesting pieces.
What really hooks people, though, is the sense of community that forms around those releases. Whether you’re camping outside the Lafayette Street store at dawn or refreshing the website at 10:59 a.m., you’re shoulder‑to‑shoulder with skaters, fashion students, and middle‑aged collectors chasing the same rush.
The brand’s endless parade of collaborations—The North Face, Louis Vuitton, Burberry—proves it can speak luxury and street in the same sentence, yet still sell a humble hoodie that feels just right the moment you pull it on. Supreme’s style vocabulary stretches across silhouettes and lifestyles, embracing both the raw grit of a city curb and the gallery wall where a Damien Hirst deck might hang. It’s that collision of creativity, utility, and pure fun that keeps Supreme from being “just hype” and turns it into a living, breathing culture.
Marni
Lastly, one of my favorite brands at the moment, so I am not entirely sure if this is a brand I would wear for the rest of my life, but has definitely caught my attention: Marni (I could never afford a piece from here as of right now #lol)
Marni is such a cool brand because it doesn’t really follow trends—it kind of does its own thing, and that’s what makes it stand out. I find there to be this playful, artsy energy to everything they put out, whether it’s oversized silhouettes, bold patterns, or those offbeat color combinations that somehow work perfectly. It feels like the kind of brand that isn’t trying too hard to be “fashionable,” but ends up being effortlessly stylish because it embraces creativity over convention.
I think the pieces are fun, expressive, and don’t take themselves too seriously—like, you can tell there’s real design and craftsmanship behind them, but they still manage to feel light and wearable. Plus, Marni has this way of making clothes that feel high fashion without being intimidating. It’s colorful, experimental, and a little quirky, but in the best way—like someone with great taste who doesn’t mind being a little weird, and honestly, that’s what makes it so cool.
Here were some of my favorite brands at the moment and I hope you guys were able to enjoy them! I feel like my opinion around brands are subject to change — trends change, seasons alter, other brands arise to greatness — but I think I will always hold these in a special place in my heart (even though Marni is pretty expensive for my budget and I have never owned a piece). Now back to my first question, what are your three brands?
Photo credits: Esquire's Instagram, Queens, Supreme's Instagram, Vice, Pinterest, and Marni.